China’s Attempts to Avoid a Second Bordeaux Bubble: This Time, the Country Is Primed for Meaningful Change
Bordeaux has enjoyed a long, prosperous history as France’s great wine region, but after 2011, wine collectors around the world were cautious of investing in the region’s bottles. The reason? In the early 2000s, Chinese wine enthusiasts became obsessed with all things Bordeaux, going from investing in an average of 12,000 hectoliters of wine…